Our sets will strike a careful balance of colorful, minimal, stylish, and realistic - fun and lively, but never busy or overdone (to not distract from our treasures and the characters' emotions). Each character's unique set will reflect their style and personality.
Color and materials. Inspired by the bright colors of the Nordstrom Rack brand palette, each room will be painted a different color and feature a variety of floor materials (carpet, tile, wood). I want to lean bright and light with our materials to create a positive and joyful atmosphere. We'll avoid heavy materiality and busy prints.
Doors. As you'll read later, the fitting room doors will play a key role in our transitions. To facilitate that, we'll choose a consistent style that feels realistic and signals that we're traveling through a world of fun fitting rooms. In our home sets, we'll use residential doors.
Furnishings and props. We'll choose light and bright furniture set in minimal, clean, tasteful, yet relatable arrangements. Props will add personality, not overwhelm the sets. Think side tables with playful shapes, thriving plants, and fitting room elements like wall hooks. We could also explore adding texture in some sets with colorful pleated drapery. To help cement the brand's taste and relevance, we should avoid any versions of mid-century modern furniture that feel tired and overdone, opting instead for postmodern inspiration.
Nordstrom Rack Room. This is where the spots kick-off and will most closely resemble a Nordstrom Rack fitting room. I love the idea of using a bright blue carpet in the Nordstrom Rack brand color. We can finish the space with simple white walls and a frameless mirror that makes the space feel fresh, realistic, and familiar.
